{"id":877,"date":"2018-05-29T16:09:16","date_gmt":"2018-05-29T19:09:16","guid":{"rendered":"http:\/\/luminacoach.com.br\/?p=877"},"modified":"2021-02-16T16:01:03","modified_gmt":"2021-02-16T19:01:03","slug":"o-que-e-analise-swot","status":"publish","type":"post","link":"https:\/\/luminacoach.com.br\/es\/o-que-e-analise-swot\/","title":{"rendered":"O que \u00e9 \u201cAN\u00c1LISE SWOT\u201d?"},"content":{"rendered":"<div>\n<p><em><strong>\u201cConcentre-se nos pontos fortes, reconhe\u00e7a as fraquezas, agarre as oportunidades e proteja-se contra as amea\u00e7as \u201c. Sun Tzu.<\/strong><\/em><\/p>\n<p><em>O termo SWOT \u00e9 uma combina\u00e7\u00e3o das primeiras letras das palavras (em ingl\u00eas) For\u00e7as (Strengths), Fraquezas (Weaknesses), Oportunidades (Opportunities) e Amea\u00e7as (Threats) e costuma ser creditada a dois professores da Harvard Business School, uma importante institui\u00e7\u00e3o de ensino dos EUA.<\/em><\/p>\n<p><em>A An\u00e1lise SWOT \u00e9 uma ferramenta-conceito utilizada para fazer a an\u00e1lise de um cen\u00e1rio (ou de um ambiente), proporcionando a base para o planejamento estrat\u00e9gico e o gerenciamento de uma empresa, por exemplo. Devido a sua simplicidade, pode ser utilizada para qualquer tipo de an\u00e1lise de cen\u00e1rio, desde a cria\u00e7\u00e3o de um site na internet, passando por uma pequena empresa e indo at\u00e9 a gest\u00e3o de uma grande multinacional.<\/em><\/p>\n<p><em>Esta an\u00e1lise de cen\u00e1rio \u00e9 \u201ctransportada\u201d para uma grade do tipo \u201c2\u00d72\u2033 (duas linhas e duas colunas) e divide o ambiente em duas classes: ambiente interno (For\u00e7as e Fraquezas) e ambiente externo (Oportunidades e Amea\u00e7as). As for\u00e7as e as fraquezas s\u00e3o determinadas pela posi\u00e7\u00e3o atual da empresa no mercado e se relacionam, quase sempre, a fatores internos &#8211; pessoas, modelo de gest\u00e3o, etc. J\u00e1 as oportunidades e amea\u00e7as s\u00e3o as antecipa\u00e7\u00f5es do futuro e est\u00e3o relacionadas a fatores externos (novos concorrentes, mudan\u00e7as econ\u00f4micas, etc).<\/em><\/p>\n<p><em>O ambiente interno pode ser controlado pela dire\u00e7\u00e3o da empresa. Nesse ambiente, quando existe um ponto forte, ele deve ser incentivado ao m\u00e1ximo e quando for percebido um ponto fraco, a empresa deve agir para control\u00e1-lo ou, pelo menos, minimizar os seus efeitos. J\u00e1 o ambiente externo est\u00e1 totalmente fora do controle da empresa &#8211; as a\u00e7\u00f5es de um concorrente direto, por exemplo. Nesse caso, a empresa deve conhec\u00ea-lo e monitor\u00e1-lo com freq\u00fc\u00eancia, de forma a aproveitar as oportunidades e evitar as amea\u00e7as. Evitar as amea\u00e7as externas nem sempre \u00e9 poss\u00edvel &#8211; uma nova pol\u00edtica cambial, por exemplo -, por\u00e9m, pode-se fazer um planejamento de contig\u00eancia para enfrent\u00e1-las, diminuindo seus efeitos.<\/em><\/p>\n<p><em>A an\u00e1lise SWOT deve ser utilizada, como uma ferramenta \u00fatil, entre o diagn\u00f3stico e a formula\u00e7\u00e3o da estrat\u00e9gia que ser\u00e1 executada.<\/em><\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>\u201cConcentre-se nos pontos fortes, reconhe\u00e7a as fraquezas, agarre as oportunidades e proteja-se contra as amea\u00e7as \u201c. Sun Tzu. O termo SWOT \u00e9 uma combina\u00e7\u00e3o das primeiras letras das palavras (em&#8230;<\/p>","protected":false},"author":1,"featured_media":878,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[67],"tags":[],"class_list":["post-877","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artigo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>O que \u00e9 \u201cAN\u00c1LISE SWOT\u201d? - Lumina Coach<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/luminacoach.com.br\/es\/o-que-e-analise-swot\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"O que \u00e9 \u201cAN\u00c1LISE SWOT\u201d? - Lumina Coach\" \/>\n<meta property=\"og:description\" content=\"\u201cConcentre-se nos pontos fortes, reconhe\u00e7a as fraquezas, agarre as oportunidades e proteja-se contra as amea\u00e7as \u201c. 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